Nawy Acquires SmartCrowd to Expand into Middle East

By Nazish Shah • Fri Jul 11 2025

Dubai-based property fintech SmartCrowd, a pioneer in fractional real estate ownership, has officially sold a majority stake to Egypt’s Nawy, a strategic move at a time when digital property investment is rapidly gaining traction across the GCC.

Founded in 2018, SmartCrowd has facilitated $110M+ in transactions, distributed $40M in rental income & capital gains, and exited over 50 properties. Their innovative “Flip” product renovating undervalued assets for resale has yielded an impressive 30% average RoI.

With this acquisition, Nawy supercharges its goal of becoming the region’s ultimate PropTech ecosystem, following its $52M Series A funding round (backed by e& Capital) and the launch of services like ‘Nawy Unlocked’.

According to Riz Ahmed,CEO of SmartCrowd,“This is a transformative transaction for SmartCrowd, joining forces with Nawy to build the region’s premier proptech ecosystem,“This partnership accelerates our transition from startup to scale-up - making us the go-to platform for real estate investment in the Middle East.”

This isn’t just a merger. It’s a blueprint for the future of real estate investment in MENA where tokenized assets, fractional ownership, and property-as-a-service platforms redefine how we own, invest, and manage property.