Holo Secures $22 Million Series A to Transform Homeownership Across the GCC

By Isha Qureshi • Mon Aug 25 2025

Holo, the Middle East’s first fully digital home-buying platform, has closed a $22 million Series A funding round, one of the largest in the GCC this year. The round was led by Impact46 with the participation of Mubadala Investment Company, Rua Growth Fund, anb seed, MoreThan Capital, Salica Oryx Fund, and Dubai Future District Fund.

Since launching in 2020, Holo has transformed the home-buying process with a fully digital platform that provides buyers instant access to over 20 lenders and complete visibility from pre-approval to financing. The company has already supported more than 80,000 clients and is processing transactions worth over AED 1 billion every month. With this new investment, Holo is set to bring its seamless model into Saudi Arabia’s rapidly expanding real estate market.

The expansion comes at a time of significant growth across the region. The UAE’s residential property market is valued at $143 billion in 2025 and is expected to grow to $217 billion by 2030, driven by initiatives such as Dubai’s 2040 Urban Master Plan, Abu Dhabi’s smart city strategy, and blockchain-enabled land registries. Saudi Arabia’s residential market is currently valued at $203 billion and is forecast to reach $310 billion by 2030, supported by Vision 2030 housing initiatives, new smart city developments like Riyadh Digital City, and increased access for foreign investors.

According to Basmah AlSinaidi, Managing Partner at Impact46, who led the round said “Holo is bringing much-needed clarity to a process that’s long been opaque. By streamlining access to lenders and giving users full control of their home financing journey, they’re reshaping how people buy homes across the region. Their expansion into Saudi reflects a bigger shift in consumer expectations and the rising demand for seamless, tech-driven ownership experiences. As lead investors, this partnership aligns deeply with our thesis: backing real solutions, built by sharp founders, for markets that are moving fast.”

Mubadala Investment Company explained that its participation reflects confidence in Holo’s ability to transform the home-buying journey. According to a Mubadala spokesperson, “our investment in Holo comes from our belief in the strength of its vision, leadership, and ability to reshape how people navigate the home-buying journey. It also reflects our confidence in the UAE’s strong and resilient real estate market, and the growing role of fintech in shaping the future of property ownership across the region. At Mubadala, we are committed to backing innovative platforms that align with our mandate to deliver economic diversification. This partnership is a strong example of how collaboration can accelerate the UAE’s economic transformation and unlock real value for communities through technology-driven solutions.”

According to Holo’s co-founders, Michael Hunter and Arran Summerhill, the company’s profitability in the UAE has provided the foundation for expansion. They stated that “at Holo, we’ve always believed that buying a home shouldn’t be complicated. With this raise, we’re not only scaling across borders, but also scaling trust, simplicity, and access to homeownership. Our profitability in the UAE has given us the strength and confidence to invest ambitiously in high-growth markets like Saudi Arabia. The momentum around homeownership and digital transformation is only accelerating as the Kingdom inches closer towards achieving Vision 2030. The vision is regional, and with backing from world-class investors, we’re in a prime position to keep raising the bar for how home-buying should work – faster, smarter, and built around the customer. With a mindset around technology being the engine behind everything we do, this has been the driving force behind our vision as we’ve remained focused on building a platform that eliminates the stress, confusion, and guesswork of home-buying.”

According to Turki Aljoaib, Managing Partner at Rua Growth Fund, “Holo is tackling a critical market need by digitizing and democratizing access to mortgages, especially as Saudi Arabia opens its real estate market to foreign investors and first-time homeowners. With a platform built on trust, simplicity, and regulatory alignment, Holo is uniquely positioned to serve a new wave of buyers navigating the Kingdom’s evolving property landscape. We’re proud to back a team building the fintech infrastructure for a more inclusive and accessible future of homeownership in the region.”

Ali Qaiser, General Partner at Salica Oryx Fund, noted that “as an early backer, we’ve witnessed first-hand how Holo has reimagined the homeownership experience, making the home-buying journey more accessible, transparent, and digitally native for thousands of buyers. This marks the fourth time we’ve invested in Holo, a reflection of our trust in them and their journey as well as the deep conviction in their vision, team, and ability to deliver lasting impact. This latest round is not just a milestone, it’s a testament to the growing maturity of the regional fintech and proptech ecosystem. As Holo continues redefining how people buy homes in the 21st century, we remain fully committed to supporting their expansion across the UAE and KSA, while helping drive value for both homebuyers and the broader real estate economy.”

Khalid S. Alghamdi, CEO of anb capital, added that “we are proud to partner with Holo in their mission to transform the home-buying journey and make the dream of homeownership a reality for more people across the region. At anb seed Fund, we champion visionary founders whose ideas have the power to shape industries and change lives. The regional real estate landscape is evolving at an unprecedented pace, and Holo stands at the forefront – harnessing technology to make homeownership more accessible, transparent, and efficient than ever before. Together, we aim to open new doors for families, fuel innovation in the property market, and help build a future where owning a home is within everyone’s reach.”

With this funding, Holo will accelerate its launch in Saudi Arabia, advance its technology platform to create a faster and more transparent home-buying journey, expand local teams to provide tailored expertise, and strengthen HUB by Holo, the company’s platform for real estate agents. Having proven its model in the UAE, Holo is now positioned to extend its mission across the GCC, reshaping homeownership through technology, expertise, and trusted partnerships.